prospect-theory

The psychology of decision making explained: prospect theory, loss aversion, the paradox of choice, heuristics, and why human decisions deviate systematically from rationality.

In 1981, Tversky and Kahneman showed that identical outcomes produce opposite choices depending on wording. The Asian disease problem revealed how framing drives decisions — not logic.

Your brain takes shortcuts that helped ancestors survive — but those same shortcuts now distort your judgment in dangerous ways.