shorts

YouTube Shorts uses a recommendation algorithm that prioritizes watch time, retention, and engagement signals — not subscriber count or video length. The first 3 seconds determine 50–60% of completion rates. Posting frequency (2–3 per week) matters more than batch uploading. Repurposing long-form content works only if edited for mobile vertical format and native captions. Most creators fail because they treat Shorts as teasers for long-form rather than a self-contained format. Realistic growth: 0–10k followers in 6–12 months with consistent posting and adequate hooks. No viral shortcuts exist.