Technology
App Store Optimization (ASO): How to Get Your App Discovered in 2026
App Store Optimization is the discipline of maximizing your mobile app's visibility, downloads, and engagement across app stores. Unlike web SEO, ASO operates on a much shorter timescale and focuses on on-store signals: app name, keywords, screenshots, ratings, and conversion rate. The App Store and Google Play use different algorithms, pricing models, and user expectations. ASO has become non-negotiable because 70 percent of users discover apps through search, not browsing, and a single percentage point improvement in conversion rate translates directly to thousands of additional installs per month.